It is crucial for these communities to be actively involved in the management hence the efforts that are being taken by this company to ensure that more and more people take active roles in the community. In as much as we encourage people to nominate deserving persons and individuals to participate in our programs, we get to expose those who are talents and those who deserve recognition. All these acts not only celebrate the work of those persons but also build the societies from which they are proud and active participants in the development processes. Furthermore, our media engagement is tailored to touch young people especially college students as well as minority groups in order to ensure everyone gets a chance to be appreciated and offer his or her quota to help the society. In this way, through expanding the effective participation of the population in the processes of society’s development, improving their motivation, and initiating a social orientation, BHARAT RATNA SAMMAAN sets the goal of creating a more tolerant, motivated, and socially responsible population.