It does not simply mean preserving traditions, but also it means guaranteeing those traditions to revolutionize and to sustain the advancement of cultural values in the society. In this regard, BHARAT RATNA SAMMAAN understands the commitment that artists, performers, historians, and culture activists devote their lives in preserving culture. Whether it is dancing to the beats of instrument used eons ago, supporting indigenous people and their creations or propagandizing and raising awareness about cultural values, these people are the ones who help keep India’s culture alive.

This is why through such events, BHARAT RATNA SAMMAAN would like to spread the word about more people understanding and appreciating India’s cultural assets with an expectation that more people would step up and support the cause. Culture should be preserved to maintain and strengthen the people’s identity and as a legacy for the generations to come, while cultural diversity is one of the key factors for cultural development of society. It is not just about recognition, but also, we have extended our support towards the protection of culture and the propagation of cultural programs so as to make sure that future generations of Indians are able to get a chance to experience the beauty of India’s cultural heritage.